Photo Quality Attracts Buyers
A recent article by Dana Mattioli at the Wall Street Journal’s Real Estate site offers tips for taking home photos that will draw buyers.” Mattioli introduces the idea of “pix appeal” that is fast replacing curb appeal in marketing real estate. Since most real estate buyers are beginning their search online, the quality of the property photos play an important role on whether the house is added to a person’s “favorites” list. If a house is not marked for later reference, it surely will not get seen in person and another sale may be lost.
“Without pictures I am much less likely to go see a house,” says house hunter Dan Dillbeck of Grand Rapids, Mich. In most cases — 85% of the time — online photos are his first view of a home, he says, adding that poor pictures tend to turn him away.
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