Is there a science to selling real estate?

Posted on January 10, 2008 
Filed Under Real Estate

Glenn Kelman thinks so. Glenn is the CEO of Redfiin, a west coast based internet real estate brokerage. In his appearance on the Today Show, Glenn is promoting his companies first report in their Real Estate Scientist series.

To quickly summarize (click above link to read the whole story), here are the 7 tactics for selling your home:

  1. Don’t overprice your property . You may say to yourself, “Well, duh?” However, this is precisely the reason many homes are still on the market.
  2. Set your price to maximize web searches.
  3. Debut on Friday. I can easily see how this would benefit you. Kinda like sending emails on on Tuesday morning (if you want them to be opened and read.)
  4. Stay engaged in the process.
  5. Market the property online. This is where the buyers are searching and Craigslist is a must.
  6. Stay put. A lived in home will sell faster and for more money.
  7. Wait to list your home after nearby foreclosures have gone off the market.

See the Today Show coverage of Redfin

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